One of the world's most influential creative events
Every September, London Design Festival turns the city into the design capital of the world — nine days, 300+ partners, and a global stage for the people shaping what comes next.
One platform, from open call to festival floor
Online · From 15 July — An open AI film call, worldwide, across four categories: creators submit work made entirely on PonPon in the run-up to the festival. Selected work premieres on-site in London, with audience voting and a professional jury.
- Best AI Commercial
- Best AI Short Film
- Best AI Experimental Work
- Best Short Drama
Exhibition · Mid-September — Five cinematic demos, original films by our creator partners, and a live look at how professional image, video, and audio gets made on PonPon — beside a dynamic model-compliance board built for the questions enterprise teams actually ask.
Workshop · During the exhibition — Hands-on with PonPon for both sides of the room — the creators who make the work and the brands who commission it: model compliance, commercial rights, and how the platform slots into a real production workflow.
Open to the world. Presented in London.
A screening of AI shorts (3–5 min), all made on PonPon. Open worldwide, no entry fee; selected films premiere in London, judged by the audience and a professional jury.
Build the whole film on the platform, from anywhere. No entry fee, no studio required — just the work.
A 3–5 minute AI short, made entirely on PonPon — image, video, audio. Open to creators worldwide; the submission window is announced soon.
Selected films screen on-site at the PonPon show, 15–20 September — with audience voting, a professional jury, and a curated exhibition of the best work.
When it happens
- The HackathonOpen AI short-film call, worldwide — the online run-up to the festival.From 15 July
- Festival OpensLondon Design Festival opens across the city.12 Sep
- The ExhibitionSix days on show in Central London — real work, made on PonPon.15–20 Sep
- The WorkshopHands-on with PonPon — for creators and the brands who commission them.During the exhibition
- Festival ClosesLondon Design Festival closes.20 Sep
Exact workshop days announced soon
Audience
Creative & tech professionals
AI studio founders, agency creatives, filmmakers, creative technologists working with AIGC tools.
Independent AI creators
Competition entrants and showcase artists; active AIGC community members.
Students & young talent
From UAL, RCA, Goldsmiths, UCL etc. — preference for participatory formats.
Institutional reps / sponsors / media
Government culture bodies, foundations, venue reps, press.
Five ways to partner with the festival
Talk to usFor fashion, beauty, lifestyle, retail, culture and design brands. Partners co-create an in-person workshop during London Design Festival, with creative outputs generated on PonPon, brand exposure through the event, social and PR, and direct engagement with a creative-tech audience.
For agencies, AI production companies, branding and design studios. Partners co-host sessions with live PonPon workflow access, present in a joint AI production showcase, co-create an LDF case study, and gain brand and industry visibility.
For galleries, studios, concept stores, showrooms, coworking spaces and cultural venues. Hosting official London Design Festival programming brings increased footfall, cultural relevance, and visibility through event communications and partner mentions.
For design media, fashion media, tech media, newsletters, podcasts and creator platforms. Partners get access to a timely story at the intersection of AI, design, fashion and brand storytelling — interview opportunities, behind-the-scenes content, and association with an official LDF partner event.
For AV, lighting, camera, screen, fabrication, installation and event production providers. Partners receive credit across event materials, visibility in a high-quality creative-tech setting, content and documentation opportunities, and association with the production of the live experience.
See you inLondon.
Venue, workshop dates and the full programme — sent before they're public.